Serie A and Genius Sports: a revolutionary partnership reshaping the game.

An exclusive pact positions Italy as a worldwide betting epicenter. Football and technology forge a lasting alliance. Genius Sports, a global powerhouse in sports data and video distribution for betting, has inked a multi-year partnership with Lega Serie A. This goes beyond a standard deal; it's an all-encompassing arrangement for every Serie A fixture, Coppa Italia match, and Italian Super Cup event through the 2028-29 season. Consequently, each goal, defensive stop, and key play will be streamed and dissected live for an international viewership of supporters and gaming enthusiasts. For Italy, this signifies a major stride toward deeper fusion of soccer, media platforms, and sports wagering. For betting operators, it unlocks a treasure trove of verified, secure, and officially sanctioned data.

Safeguard the core spirit of the competition and honor the dedication of its supporters.

Lega Serie A CEO Luigi de Siervo openly expressed his pride: this deal guarantees that solely verified information is distributed, which is essential to protecting the integrity of competitions and ensuring the safety of bettors. In a swiftly changing landscape, where false reports and unofficial sources can sway both gaming and wagering, counting on a partner like Genius Sports delivers a powerful statement. It also serves as an appeal to authorities to take greater action in safeguarding soccer and the public. Here, technology acts as a shield against manipulation and a supporter for those whose lives revolve around their sports passion.

Innovation, expansion, and foresight: the essential ingredients in Genius Sports' winning formula.

Mark Locke, CEO of Genius Sports, underscores the point: This collaboration is a calculated outcome, not a coincidence. After securing elite broadcasting rights like the NFL and Premier League, acquiring Serie A signifies command over the most sought-after collection in the global sports betting industry. The firm will introduce BetVision, a live streaming platform that delivers real-time coverage while incorporating dynamic data overlays, providing gamblers with a deeply engaging and participatory environment. This initiative seeks to transform the fundamental idea of “viewing a sporting event.”

Italy serves as a pivotal nexus within Europe's gaming and wagering landscape.

Genius Sports' major investment in Serie A follows closely on its recent acquisition of data rights for 18 Association of European Leagues events. Spanning from the Dutch Eredivisie and the Belgian Pro League to the Danish and Czech divisions, the Genius framework is charting a detailed course, establishing Europe as the central hub for contemporary wagering. For Italy, this positions the nation at the core of a system that creates economic value, employment, and, most importantly, global visibility. It sends a powerful message to clubs, supporters, and industry players: Italian football remains a premier brand, poised for evolution.